KYO
Style Today. Your Way.
The KYO Story
KYO, derived from the Japanese word for "today," is the Philippines' first modular customizable vegan-leather bag brand. Born from a desire to make fashion personal and accessible, KYO empowers individuals to express their unique style through innovative, interchangeable designs.
Every KYO bag is a canvas for self-expression, allowing you to create combinations as unique as you are.
How It All Began
KYO was founded by Germaine Gaerlan with a vision to revolutionize how Filipinos experience fashion accessories. Starting from humble beginnings at local bazaars, the brand's unique concept of customizable bags quickly captured the hearts of style-conscious consumers.
The journey from a small kiosk at SM North EDSA to a full store at SM Mall of Asia is a testament to the brand's resonance with customers who value individuality and creativity in their fashion choices.
What Makes KYO Special
Modular Bag System
Revolutionary interchangeable design that lets you swap components to create your perfect bag.
Premium Vegan Leather
Ethically sourced, high-quality vegan leather that's durable, stylish, and animal-friendly.
30,000+ Combinations
With 8 silhouettes, 6 colors, 44 straps, 15 wallets, and 14 KYObitz charms to choose from.
Express Yourself
Create a bag that's uniquely yours, reflecting your personality and style every single day.
The KYO Identity
At the heart of KYO is the belief that fashion should be personal. The brand encourages personality-driven fashion, where customers can mix and match components to reflect their mood, occasion, or identity.
With the ability to create over 30,000 combinations, KYO transforms the shopping experience from passive consumption to active creation. Your bag becomes a reflection of who you are—today.
Lifestyle Image
The KYO Experience
KYO celebrates the creative spirit in everyone. Whether you're heading to the office, meeting friends for brunch, or exploring the city, your KYO bag adapts to your lifestyle and mood.
The brand embodies the entrepreneurial spirit of experimentation and self-expression. Each piece is crafted with care using premium vegan leather, ensuring that style doesn't come at the cost of ethics or quality.
KYO Products
Explore our curated selection of KYO products designed for style and comfort.
Classic Tote
Versatile tote bag with multiple strap options and interior organization.
Crossbody Sling
Compact crossbody perfect for hands-free convenience and everyday essentials.
Bucket Bag
Trendy bucket silhouette with drawstring closure and detachable straps.
Mini Pochette
Elegant mini bag perfect for special occasions and evening events.
Modular Wallet
Compact wallet that attaches to any KYO bag or works standalone.
KYObitz Charm Set
Collection of playful charms to personalize your KYO bag.